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Auna

Optimizing the billing cycle

Enterprise UX | Product Design | Process Visualization | Change Management | Stakeholder Engagement

2025


Context & Challenge

The invoicing process for inpatient accounts spans over more than ten departments, with requirements varying depending on the service provided, the insurance company, and the clinic where care was delivered. The complexity, lack of standardization, and unclear ownership across departments created frequent delays, rework, and inefficiencies.




Image 1: To-be basic flow between users from two different departments

Main Objective

Develop a tool to track responsibility for each account, centralize communication, monitor timelines, and identify root causes of delays. The ultimate goal is to provide managers with the visibility needed to optimize processes and reduce bottlenecks.


Image 2: Example of high-level workflow between multiple areas

My Role & Responsibilities

• Engage stakeholders across departments to uncover processes, needs, and opportunities.
• Facilitate working sessions to align perspectives, surface conflicts, and build shared ownership.
• Lead the UX design of the digital tool: map workflows, define user journeys, and create and test prototypes.
• Own the translation of UX decisions into final interfaces, aligning with cross-functional partners throughout the process.




Image 3: Prioritization Workshop


Image 4: MVP's Basic flow

Approach & Key Actions

• Conduct process mapping workshops with each department to uncover workflows, dependencies, and pain points.
• Identify systemic gaps, such as undefined responsibilities and process steps prone to escalation.
• Facilitate cross-team discussions to foster accountability and propose improvements in their current processes.
• Advocated for an MVP approach, working to drive adoption despite initial resistance by emphasizing incremental value.



Image 4: MVP's Key features


Impact & Results

• Efficiency was increased in more than 11 operational and medical areas, impacting more than 4,500 inpatient accounts per month.
• Increased visibility into task ownership, process status, and the time each department spends on tasks—data that was previously untracked (or was unreliable).
• Create a shared language and greater accountability between teams, reducing blame-shifting.
• Provide managers with actionable insights on delay causes, enabling early intervention.
• Establish groundwork for continuous improvement in billing cycle efficiency.



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